About

We are a group of marketing experts with a broad range of experience working in small to large brands.

While we apply a very scientific and data-driven approach to marketing, we also thrive on the fact that creativity is the ‘secret sauce’. That’s what drives our success. Our team is always thinking and brainstorming together on ideas that will help bring even better results to our clients.

Creating Facebook Advertising Campaigns is our specialty.

Did you ever make the mistake of boosting a post on Facebook and thinking your sales were going to take-off but it didn't?

There are critical components to a Facebook Ad Strategy:

Advertising Campaign - There are a lot of elements to this such as the main offer, creating scarcity, time-sensitivity, and an easy call-to-action.

Frequency - Your ad must be timed properly since it usually takes several times for your ad to be seen by the targeted cutomer before they take notice and then take action.

Target Audience - We have very innovative ways to get your ad in front of the people most likely to buy. This is why our initial onboarding meeting (in person, over the phone or computer) is so important.

Testing - If you are advertising to an audience between the ages of 21-55 we make sure we provide data as to which group of viewers convert to buyers so next month we can target that group which is more likely to buy. We can do the same by geography, job title, other Facebook pages they have liked, etc.

Cloning - with our software, we are able to place your ad in front of people who have liked the Facebook pages of your competitors or other Facebook pages you have identified that your prospective customers are going to.

Do you have someone in your company that does regular posting on your Facebook page? Good. We don't replace them but work with them. They do the daily posts which appeals to your regular followers and continues relevance, while we do the advertising side to grow your business and increase sales.

Would you like to know more? Go to the "How it Works" Tab .

CALEB WHITE

Founder & CEO

Caleb White grew up in Lititz, PA and enlisted in the Army while still attending high-school. At 24 years old he moved to China, where he lived for 4 years. While in China he got married, became a father, and then moved back to the US in 2018. After taking a 4-month training program for social media marketing, Caleb got to work helping local businesses with his new-found knowledge. By applying a systematic approach he realized he was able to bring huge results for his clients.

After all of his traveling, Lancaster County Pennsylvania remains Caleb's favorite place on Earth.