Digital Marketing Experts
HOW IT WORKS
USING FACEBOOK TO GROW YOUR BUSINESS
A common mistake small business owners make is to think they can do their own Facebook advertising and since they are not trained properly, it usually ends with little or no results.
Another common misconception is that the business owner thinks they should hire a teenage son, daughter, or family member to manage their Facebook ads because they think that person knows social media since they spend so much time on it. The truth is that young people know how to navigate social media as a user, but not as a professional advertiser. Not only have we been professionally trained to create Facebook Advertising Campaigns for business but we have the experience that tells us what works and what doesn't, so you don't have to waste your advertising dollars learning this.
WHY IT WORKS
Traditional advertising is DEAD. Not too long ago you'd have to use Television, Radio, and Magazines to get your message out to the world hoping to find customers. This ‘shotgun approach’ meant you'd pay for your advertisement to get in front of everyone, regardless if they are a possible customer or not. So if you had a men’s hair restoration clinic, for example, your ads would be seen by men, women, and children of all ages and you'd cross your fingers hoping your ideal customer happens to see your expensive advertisement.
However, we now live in the 21st century and Social Media Marketing allows you to define your ideal customer and target them with ads. It means that if you have a men’s hair restoration clinic, we can tell Facebook that we want your advertisement to go out only to men, 35-55 years old, so you are not paying to advertise to younger men, women, or children who have no need for your products or services. We can also refine your audience further by targeting ads toward people with job titles such as “Sales” or “CEO” or “Engineer” or “Hair stylist” or "Baker" or “Astronaut”… well, you get the point. We can even target people who have liked other Facebook pages which we've identified for your ideal customer such as your competitors’ websites, or certain brands that your customers are interested in.
In the old days only big companies could afford traditional marketing, but now social media has given the power to the people. Small companies can now afford to run ad campaigns that target their perfect customers who are most likely to buy, which means your advertising doesn’t cost…IT PAYS.